The day David Bowie returned to his home planet, Born Ruffians‘ Luke Lalonde penned today’s exquisite Song of the Day, “Forget Me,” about the uniquely life-affirming nature of death.

Built around a strumming guitar and evoking the early rock grooves of Buddy Holly and The Everly Brothers, it’s the second-shared single from the Canadian indie band’s upcoming LP — Uncle, Duke & The Chief — due out February 10, 2018 via Yep Roc Records.

Lalonde described the track in a press statement:

“It’s about how the light is something that you should embrace and feel okay going towards it. We’re all doing this together, we’re all on the exact same path — it’s just that some of us are ahead of others.”

Check out the video below. It’s the second in a series directed by Leah Fay Goldstein and Peter Dreimanis of July Talk. The first installment features Uncle, Duke & The Chief‘s alluded-to first single, “Love Too Soon.”