Born Ruffians -- Uncle Duke & The Chief

“Forget Me” by Born Ruffians

The day David Bowie returned to his home planet, Born Ruffians‘ Luke Lalonde penned today’s exquisite Song of the Day, “Forget Me,” about the uniquely life-affirming nature of death.

Built around a strumming guitar and evoking the early rock grooves of Buddy Holly and The Everly Brothers, it’s the second-shared single from the Canadian indie band’s upcoming LP — Uncle, Duke & The Chief — due out February 10, 2018 via Yep Roc Records.

Lalonde described the track in a press statement:

“It’s about how the light is something that you should embrace and feel okay going towards it. We’re all doing this together, we’re all on the exact same path — it’s just that some of us are ahead of others.”

Check out the video below. It’s the second in a series directed by Leah Fay Goldstein and Peter Dreimanis of July Talk. The first installment features Uncle, Duke & The Chief‘s alluded-to first single, “Love Too Soon.”