Shamir rose to indie pop stardom with his 2015 debut LP Ratchet. Per the multi-talented DIY artist and Las Vegas native, it was entirely by accident.
For the follow-up, pressure mounted to recreate the first record’s futuristic disco sound, but Shamir preferred exploring the genres that always inspired him — namely outsider music, country and punk. “They” wanted slick and danceable; he favored raw and vulnerable.
Shamir subsequently was dropped from then-label XL Recordings and in April of this year, self-released (via SoundCloud) the emotionally-draining lo-fi album Hope — written and produced over a two-week period while questioning his musical future — and promised more to come.
“90’s Kids” is the first single from Shamir’s forthcoming LP Revelations, scheduled for a November 3 release via Father/Daughter Records. Check it out below, if only for the glorious, meme-laden video (directed by James Thomas Marsh).